Before I tell your story, here’s mine.
I am a freelance copywriter, specialising in writing for the web. I have keyword and SEO experience and I write blogs, newsletters and website copy across all sectors. I tell stories through targeted, relevant and consistent copy.
I was born in London; raised in the Negev Desert in Israel, and thrust into the driving rains of Glasgow at the age of 10. After descending South of the border to study at Leeds University, I completed the circle in London, where I work, raise my kids and fully embrace the variety of this vibrant city.
I like to think that the colourful backdrop of my childhood has given me the ability to visualise beyond my immediate surroundings, and has allowed me to see things from different perspectives.
I started out in the Newsroom at Sky, and then as a researcher and producer on celebrity, current affairs and technology shows. Moving into Sky Movies, I was part of the team that turned the channel’s linear offerings into the cross-platform, multi-channel entertainment giant it still is today.
I then turned my hand to the job of helping a small business grow as brand ambassador and website editor for a leading London-based Speaker Bureau.
Now as a freelancer I adore the diversity of the people I meet and I spend my days (and sometimes nights) helping businesses grow by writing their content and presenting them to the world through our most powerful tool – words.